The Dog in the BCG Matrix

The dog is an ancient descendant of the wolf. Its erect tail and upturned body are recognizable features of a domesticated version. This furry canine is the closest living relative of the wolf. The domestic dog has a unique appearance due to its domestication and is a versatile and adaptable companion. Despite this close relationship, the two are not genetically identical. In fact, the wolf is the closest living relative.


While the dog business unit is not yet profitable, the business has matured and is no longer a hot product. The cash raised from selling it can be reinvested in more promising areas. If the company does not see the potential of the dog, it will not allocate any more capital to develop the product further. In the BCG matrix, different business units are referred to as cash cows and stars. However, a dog business is not a cash cow and is not a cash machine.

The Boston Consulting Group has developed a quadrant structure to help companies manage different parts of the business. One of the quadrants is called the ‘dog’. In this framework, a ‘dog’ is a business unit that has a small market share and doesn’t generate a high cash flow for the company. In other words, it does not produce a good return on investment. Another example of a dog is a stock that underperformed its benchmarks.

Besides serving as a cash cow, the dog is an excellent investment. In a mature market, it is a good option for management to sell off the business unit. This way, they can redirect the cash to other more promising areas. Moreover, if the company does not see the potential of the dog, they won’t allocate more money to the development of the product. Hence, the dog is known as a cash cow.

Dogs have a small dip at T11 in their toplines. The first 10 thoracic vertebrae point dorsocranially. T11 is an anticlinal vertebra. A large-dip means that the dog is a star in the BCG matrix. As long as it is a good investment, the dog can be an important source of revenue. In addition to being a cash cow, a dog can be a great asset to a company.

The dog is one of the most important working breeds. The animal works for the human population. It is structurally sound and demonstrates power, agility, and coordination. The characteristics of a working dog include size, axial skeletal structure, and thoracic and pelvic limb angulation. A well-balanced breed is the most adaptable. It is the best combination of both. For many dogs, the dog is a cash cow and a star.

The BCG recommends removing dogs from the portfolio if they exhibit a lack of structure-function relationships. This is because the dogs may become aggressive if they are unable to move. It is not advisable to hold a dog back for long periods of time because it may bite its owner or the leash. It is better to let the dog roam free. This way, the dogs will be happy and will not fear the owner.